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She Shops Makeup | May 23, 2017

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Review: Mentholatum Deep Moist Lip Balm

Review: Mentholatum Deep Moist Lip Balm

Hello there! In this post, I would like to share with you my thoughts on a new lip balm that I received to try.

The Mentholatum Deep Moist was launched in 2008 in Japan and has seen tremendous success and popularity there. It quickly became top selling lip balms in Japan’s lip care market. This strengthened Mentholatum Lip Balm Brand leadership as the #1 Top Selling Lip Balm brand in Japan* (2006 to 2009).  

The success of Deep Moist is largely due to 2 main factors, its premium hydrating ingredients at value pricing, and its elegant, ergonomic packaging design.  

1. The Ingredients:

  • Hyaluronic Acid, a premium ingredient that forms a smooth, moisture locking shield for softer, smoother lips.  It can hold 1000X its weight in water, or 6 litres of water with just 1g.
  • Shea Butter heals the skin, and gives a soft, pleasant texture to the lip balm.  
  • Jojoba Oil gives pro-longed, whole day hydration to the lips.

2. The Ergonomic Design
The Deep Moist lip balm comes in an innovative oval-shaped container design that fits the corner of the mouth well and makes it easy to apply with a single swipe. The oval-shaped design fits the corner of my mouth so well that the Deep Moist lip balm can be applied easily without affecting the foundation around the mouth. 

Lip balms are the single most essential item in my makeu-up bag. I am not blessed with naturally moisturised lips so it is important to keep my lips from drying out during the day in the office, as well as at night when I sleep. I am currently still using another Mentholatum lip balm as as overnight lip treatment and have been loving it. Previous review here. 

What I love most about the Deep Moist is the design. Because it is so flat, I can leave one in my pocket without fear or an unsightly bulge. It is also unscented, making it good for people who do not like minty balms or scented balms. This lip balm has the right level of balmy texture without being too oily and it truly moisturises the lips really well. It is available at local drugstores like Watsons and Guardian.

Products featured were provided to me for review consideration. I am not affiliated to them and all opinions expressed are my own.



  1. icyabstract

    I think I have the one in the green packaging (or perhaps it’s a different range from them) but my hubs loves that one. He said it feels / looks manly enough to use. Lol!

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