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She Shops Makeup | May 24, 2017

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Living Proof. Coming Soon To Sephora

Living Proof. Coming Soon To Sephora

Hello there! Today I would like to share some information and pictures of this new brand of haircare that will be grazing our very own Sephora stores next month. Living Proof is a US brand of haircare that is co-owned by… Yup, Jennifer Aniston!! Now, who doesn’t want hair like hers?

I remembered going to a hairstylist way back in the 90’s and asking for the Jennifer Aniston style.. She’s always been known to have gorgeous locks throughout all 10 seasons of FRIENDS and even till today, she’s never ever seen with a bad hair day. Like, how is that even possible!?

Anyway, I shall stop my blabbering here and share some press information with you.

Our story

“Living Proof is built around the scientific principle I’ve always believed in: that if you can find the root cause of the problem, you can solve it.” – Dr. Robert Langer, Living Proof founding scientist

We are not a traditional beauty company. At Living Proof, we challenge conventional wisdom and approach problems differently. Founded by Dr. Bob Langer (an MIT institute professor and one of history’s most decorated scientists), expert stylists, and venture capital firm Polaris Venture Partners, we invent and patent breakthrough technologies to solve the world’s toughest beauty solutions.

Headquartered in Cambridge, Massachusetts in the heart of biotech, we bring together scientists from a diverse spectrum of disciplines from Biotech and Pharma, including cancer biology, chemical engineering, polymer science, organic chemistry, materials science, and pharmacology.

As the founding scientist of Living Proof, it was Dr. Langer’s analysis and insight of existing beauty products that revealed the extent to which the industry relied upon outdated technologies and frequent use of similar ingredients only to yield insufficient results for consumers. Dr. Langer believed that he could leverage his technologies at MIT to not only disrupt the status quo of the beauty industry but also deliver innovative beauty solutions that would keep their promises and genuinely deliver results.

By using technologies from outside the beauty industry, Dr. Langer and the Living Proof scientific team were able to invent new molecules that led to the development of No Frizz featuring the biggest breakthrough in anti-frizz technology in 30 years and the creation of entirely new categories in hair care with inventions like Prime Style Extender which promises to preserve hair styles for up to 2x longer.

At Living Proof, we believe that beauty and brains are the best formula. In October 2012, Jennifer Aniston joined Living Proof as co-owner and haircare spokesperson. Her longtime hairdresser, Chris McMillan, joined as Living Proof Celebrity Stylist, rounding out a group of illustrious stylists from the editorial, celebrity, and salon disciplines.

Living Proof Full Collection Group Shot

LIVING PROOF FULL: BODY AND VOLUME THAT LASTS 5X LONGER Proprietary technology based on research from MIT creates microscopic pattern of thickening dots, making hair look and feel more full.

Flat, limp, lifeless hair is a significant concern for many women – it’s the result of each strand being so smooth and fine that they lay flat, one strand on top of the other. Any woman that suffers from this hair type knows what she’s up against – hair barely responds to styling and gets easily weighed down by dirt, oil, and styling product build-up.

All of the products in this award-winning collection are silicon and oil-free and safe for color and chemically treated hair.

Full Shampoo

  • Sulfate-free
  • Removes any trace of dirt or oil without stripping the hair
  • Available in two sizes: $32 (8 oz), $13 (2 oz)

Full Conditioner

  • Detangles and conditions hair weightlessly
  • Formulated specifically to care for fine, thin or lifeless hair
  • Available in two sizes: $32 (8 oz), $13 (2 oz)

Full Thickening Cream

  • Long lasting and revivable
  • Light conditioning
  • $36 (3.7 oz)

Full Thickening Mousse

  • Long lasting and revivable
  • Light hold
  • $36 (5 oz)

Full Root Lifting Spray

  • Gives lift and height
  • Results last all day
  • $36 (5.5 oz)

Living Proof No Frizz Collection Group Shot


Proprietary technology blocks humidity 70% better than silicones, the most commonly used frizz-fighter

Plenty of products claim to fight frizz yet none of them fully live up to their promise. Why? In examining all the products on the market that claimed to guard against humidity and frizz, the scientists at Living Proof discovered something curious – they all contained the same key ingredients to fight frizz, silicones and oils. In 30 years, there had been little to no innovation when it came to battling humidity. No wonder women weren’t happy with their hair.

The causes of frizz:

Frizz is caused by two factors: humidity and friction. When you look at a strand of hair, the outer layer looks a like shingles on a roof – that’s the cuticle. When your hair is exposed to high humidity, all that moisture in the air can get absorbed into the hair fiber, causing those shingles to flare out. They rub against one another and create more friction.

To thoroughly and effectively fight frizz, you need to address both the issues: moisture and friction. That’s where most solutions fall short.

Silicones aren’t the answer:

The majority of anti-frizz products contain the exact same ingredients that have been used for over 30 years—silicone and oils. These technologies lubricate the hair’s surface and weigh hair down and, as a result, temporarily reduce the friction – but they do nothing to control the moisture vapor flux in and out of the hair. So in high humidity, moisture gets absorbed into the hair fiber, causing the cuticle to flare out and create friction.

The biggest anti-frizz breakthrough in 30 years:

OFPMA, the proprietary technology in Living Proof’s No Frizz products, coats the hair more evenly than silicones so moisture is not able to penetrate the hair fiber – and it does so weightlessly. It also helps to smooth each strand’s texture, leaving it frictionless. Through clinical testing, No Frizz proved to be 70% more effective at blocking humidity than conventional, silicone-based anti-frizz products. The same technology repels dirt and oil, so hair stays cleaner, longer— weightlessly smoothing, humidity-blocking, frizz-conquering.

No Frizz Shampoo

  • Sulfate-free
  • Removes any trace of dirt or oil without stripping the hair
  • Available in two sizes: $24 (8 oz), $12 (2 oz)

No Frizz Shampoo

  • Makes hair more smooth and manageable
  • Available in two sizes: $32 (8 oz), $13 (2 oz)

No Frizz Leave-In Conditioner

  • Nourishes and adds moisture
  • Detangles
  • Tames frizz and smooths flyaway
  • $32 (4 oz)

No Frizz Weightless Styling Spray

  • Lightweight oil-free, silicone-free spray that blocks frizz
  • Well-suited for fine hair
  •  Apply liberally to damp hair before styling
  • $49 (6.7 oz)

No Frizz Nourishing Styling Cream

  • Weightlessly blocks humidity
  • Nourishes and conditions
  • Apply liberally to damp hair before styling
  • $49

Living Proof Restore Collection Group Shot



Silicone & Oil-Free Instant Solution to Break the Cycle Damage Hair is 20x More Resistant to Breakage

The Problem: The cycle of damage with silicones and oils

We all know that every day activities like frequent shampooing, heat styling, chemical processing, and UV exposure damage our hair. For the last thirty years, women have relied on silicone and oil-based treatments for dry or damaged hair. But, these silicone and oil-laden products do not provide a thorough, protective coating on hair strands and instead leave a heavy, greasy residue – attracting dirt and promoting build-up. This just promotes more frequent washing and styling, promoting more damage to hair. The Living Proof scientists call this the cycle of damage.

The Living Proof Solution: Strengthen hair and break the cycle of damage

The Living Proof scientists invented the only silicone & oil-free solution featuring our patented molecule, OFPMA, to create a thin, non-greasy shield on strands to:

  • Smooth, correct & protect from root-to-tip making a damaged cuticle act like new
  • Restore moisture imbalance to levels of healthy, undamaged hair strands
  • Strengthen strands by reinforcing weakened fibers (hair is 20x more resistant to breakage) and fights harmful, high humidity levels that can lead to breakage (90% humidity can deliver as much damage to weak strands as 1 bleach treatment!)
  • Provides broad spectrum UV and thermal protection for up to 450 degrees.
  • Repel dirt letting you go longer between shampoos & styling – thus breaking the cycle of damage
  • Due to the silicone and oil-free formulation, Restore does all of this weightlessly (94% of women in a consumer usage test agree, hair is not weighed down).

The proof

Immediate results include improvements in softness, shine and manageability. And with continued cleansing, conditioning and treatment of dry or damaged hair with the Restore Collection, the results only improve and become more effective. After 14 days, Restore is clinically proven to further strengthen hair making it 20x more resistant to breakage and restoring it to act and behaves like healthy, undamaged hair.

In fact, laboratory testing confirmed, hair treated with Restore become so healthy it floats.

Screen Shot 2013-10-21 at 4.27.12 PM

Restore Shampoo

  • Sulfate-free, silicone & oil-free
  • Lather-rich formula removes any trace of dirt or oil without stripping the hair
  • Available in two sizes: $34 (8 oz), $15 (2 oz)

Restore Conditioner

  • For everyday, silicone and oil-free conditioning of dry or damaged hair that helps keep hair cleaner, longer while reducing the need to shampoo and style as frequently
  • Available in two sizes: $34 (8 oz), $15 (2 oz)

Restore Mask Treatment

  • Protects hair from up to 95% breakage with one use weekly
  • Silicone and oil-free treatment that corrects and protects each strand weightlessly,increasing strength, manageability and shine without heavy, greasy residue
  • $57

Restore Revitalizing Spray

  • Ultra-lightweight revitalizing spray for use on wet and dry hair that instantly polishes and perfects dry or damaged hair while also defending against heat and UV damage
  • Applied to dry hair, Restore Revitalizing Spray protects against UV protection for up to 12 hours
  • $36 (5.5 oz)

Restore Targeted Repair Cream

  • Lightweight, leave-in cream for use on wet and dry hair that instantly adds shine, smoothes cuticles and repairs split ends
  • Offers 93% protection from breakage and protects hair from the damage of styling and harmful UV ray
  • $36 (4 oz)

Living Proof Style Lab Collection Group Shot

STYLE | LAB COLLECTION: Where cutting-edge style meetings cutting-edge science

Bringing together leading trendsetters in celebrity and editorial hairstyling with its team of world-class scientists, Living Proof has developed the next generation of high-performance styling products that combine cutting-edge science with cutting-edge style.

Living Proof’s Style Lab Collection is pushing the evolution of styling forward by combining the brand’s patented technologies with the creative vision of the Living Proof Style Team, a collective powerhouse that includes Ward Stegerhoek, Living Proof co-founder and editorial stylist; Mitch DeRosa, Living Proof co-founder, stylist and salon owner; Chris McMillan, Living Proof celebrity hairdresser; and Tim Rogers, Living Proof creative director and stylist.


A Ground-breaking, Routine-Revolutionizing, First-of-its-Kind Hair Primer

What it is:

Prime is a first-of-its kind style extender that doubles the lifespan of any hair style. And it does so much more – perfecting strands, enhancing shine, and keeping hair cleaner longer.

The benefits:

  • Extends your style 2x longer.
  • Repels dirt and oil (so you can go longer in-between shampoos).
  • Formulated without any silicones or oils, Prime is weightless and easily compatible with other stylers.
  • Created with priming emollients that smooth cuticles and correct hair texture and detangle, increasing resistance to breakage from styling, Prime not only lets styles last longer, but hair looks smoother, healthier and shinier.
  • $26

SATIN HAIR SERUM CUTS STYLING TIME IN HALF With this Revolutionary Silicone-Free and Oil-Free Serum, Smooth Hair Has Never Been So Fast or Easy

What it is: Satin is a breakthrough oil-free and silicone-free hair serum that creates the smoothest hair possible with less time and effort than traditional serums.

The benefits:

  • Cuts styling time virtually in half
  • Superior smoothness without tradeoffs
  • Eliminates frizz
  • Increased manageability
  • Provides natural movement
  • Increased ease of styling
  • Increases softness
  • Adds shine
  • Doesn’t weigh hair down
  • Doesn’t create product build up
  • Gives a longer lasting smooth style
  • $39

LIVING PROOF REINVENTS MODERN STYLING WITH AMP2 Apply Amp2 to Dry Hair for Instant Volume and Texture That Are Revivable for Up to 48 Hours

What it is:

Meet Amp2: a multifaceted new styling product that provides major volume, touchable texture, and flexible hold. Apply it to dry hair for instant results that are revivable for up to 48 hours.

Forget the hot rollers or curling iron— Amp2 makes it quick and easy to get big, touchable volume anytime (even on second-day hair). Unlike other volumizers, Amp2 is applied by hand to dry hair to build soft, modern volume and instant texture. It’s ideal for everyday styling, quick touchups, and even in-between shampoos to reinvigorate your style. It’s instantly gratifying—and it’s revivable for up to 48 hours.

Usage tips:

  • Apply a dime-size amount to your palm and rub hands together until the product is evenly distributed and transparent.
  • Apply to the underneath sections of hair, zhuzhing and lifting hair in an upward motion as you work it in. Avoid direct application to your scalp.
  • Create the perfect base for styling with Amp2 by caring for hair with Full Shampoo and Conditioner.

The benefits:

  • Can be revived using fingertips or a brush on the second day. No additional product needed.
  • Ideal for short to shoulder length, cuts with layers (but can be used anyone wanting more volume, texture, and definition).
  • Safe for colored or chemically treated hair.
  • Compatible with all styling products, and especially effective when layered with Living Proof’s range of stylers: Frizz, Full, Straight, Restore, and Prime.
  • $32

LIVING PROOF INTRODUCES FLEX SHAPING HAIRSPRAY Style, Set & Finish with One Versatile Spray for a Multitude of Looks

What it is:

Flex is hairspray reimagined by the Living Proof stylists and reinvented by the Living Proof scientists to move beyond a finishing tool to a must-have, multi-purpose styler for every step of the styling process.

The benefits:

From setting to styling to finishing, the versatile spray improves every step of the styling process with a lightweight, layerable, re-shapeable, and revivable formula. For the first time, hairspray goes on dry (not wet and sticky) and stays touchable, shiny, and brushable no matter how many layers are applied.

“All I need is Flex, a blow dryer, and brush to style the world,” says Ward Stegerhoek, Living Proof co-founder and editorial stylist.


My personal favourite so far is the Amp texturizer. It is AMAZING in giving my hair the extra oomph and volume like no other products I’ve tried. Shall do a post later to show you how I use Amp. Here’s a picture of Natalie doing her magic on my hair using Amp at the Sephora event earlier this month.

Hope this was helpful for you. Get connected with Living Proof.

Facebook: Twitter: @livingproof


  1. Look so good 😉

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